VIA Partners with Bluex to Offer After-Sales Service for VIA GMB Alliance Devices

VIA GMB Alliance extends business model with leading Chinese service provider Blue Exchange Engineering Technology to provide quality assurance and after-sales service solutions

Taipei, Taiwan, 11 June 2009 – VIA Technologies, Inc, a leading innovator of power efficient x86 processor platforms, today announced the addition of IT service provider, Blue Express Computer Engineering Technology Co., Ltd., to the growing membership of the VIA Global Mobility Bazaar (GMB) Alliance.

The VIA GMB Alliance was established last year as part of VIA’s long-term commitment to inspire innovation in mobile computing devices by sharing its leading-edge technology and expertise in power efficient x86 processor platforms. The Alliance’s rapidly growing membership includes a host of PC manufacturing and infrastructure partners who bring together all the essential elements including BIOS, memory, display technology and chassis design to deliver affordable, power efficient mini-notebooks to global markets.

“We are very happy to welcome Bluex to the VIA GMB Alliance,” said Kevin YC. Huang, VIA GMB Alliance Chairman and VP of APAC region, VIA Technologies, Inc. “With the Alliance maturing and now able to offer comprehensive after-sales support we believe we will provide an even better experience for users and increase our customers’ competitive advantage.”

As the VIA GMB Alliance’s after-sales service partner, Bluex will be responsible for assuring the quality and providing service solutions for all certified devices manufactured by Alliance members. From July 2009 onwards, all devices sporting VIA GMB/Bluex service stickers will be covered by Bluex’s nationwide service support network. Service representatives can be contacted via a toll-free number that will be provided to customers who purchase a VIA GMB certified notebook.

“Bluex membership in the VIA GMB Alliance is an example of a truly win-win scenario,” commented Alan Tu, CEO of Bluex. “We see great potential in the VIA GMB Alliance’s innovative business model and also in the developing market, and believe together we can deliver to end users a product that is innovative, affordable and of guaranteed quality.”

About the VIA GMB Alliance

Launched in Shenzhen, China, in October 2008, the VIA Global Mobility Bazaar Alliance was established as part of VIA’s long-term commitment to inspire innovation in mobile computing devices by sharing its leading-edge technology and expertise in power efficient x86 processor platforms.

Leading Chinese manufacturers are participating in the VIA Global Mobility Bazaar, as well as infrastructure partners such as American Megatrends (AMI), InnoLux, ITE Tech, PQI, SanDisk and TD Hi-Tech.

A key focus of the VIA GMB Alliance is to bring innovative mobile computing devices such as mini-notebooks to fast-emerging markets around the world, as well as within China. These markets are among the fastest growing in the world and are developing a keen appetite for mobile computing.

About Blue Express Computer Engineering Technology Co., Ltd.

Founded in 1996, Bluex is a professional IT service provider. As China’s first high-tech chain service company, the establishment of Bluex marked a breakthrough in management philosophy and operational modeling. In just over 10 years, Bluex has grown into a diversified IT service company with service coverage of over 2,000 counties and cities across China.

With a nationwide service network, powerful technical support teams, advanced service management and operation platform, as well as rich service management experience and operational strength, Bluex is the clear leader in the Chinese IT service sector.

About VIA Technologies, Inc.

VIA Technologies, Inc is the foremost fabless supplier of power efficient x86 processor platforms that are driving system innovation in the PC, client, ultra mobile and embedded markets. Combining energy-saving processors with digital media chipsets and advanced connectivity, multimedia and networking silicon enables a broad spectrum of computing and communication platforms, including its widely acclaimed ultra compact mainboards. Headquartered in Taipei, Taiwan, VIA’s global network links the high tech centers of the US, Europe and Asia, and its customer base includes the world’s top OEMs and system integrators. www.via.com.tw

VIA Technologies, Inc.