VIA Collaborates with DTS to Deliver ‘7th Row Center’ Sound to Mobile Users

VIA Vinyl VT1610 Audio Codec integrates DTS Surround Sensation Ultra PC™ with Head Tracker™ technology to place headphone users in a realistic virtual sound space that provides a true-to-life audio experience

Taipei, Taiwan, 21 August 2009 – VIA Technologies, Inc, a leading innovator of power efficient x86 processor platforms, today announced the integration of the new DTS Surround Sensation Ultra PC™ plus Head Tracker™ headphone technology into the VIA Vinyl VT1610 Audio Codec industry-leading audio solution.

Combining the VIA Vinyl VT1610 Audio Codec with DTS Surround Sensation Ultra PC plus Head Tracker headphones technology takes mobile 3D surround sound to the next level. It provides the listener with a fixed forward-facing sound stage creating a perception of a virtual space that renders the ideally-balanced acoustics traditionally associated with the best seat in the house – 7th row center.

If dialogue is coming through the phantom center channel and the listener turns toward the right, the sound stage remains fixed and the audio will be heard more strongly through the left headphone, resulting in a more natural and immersive listening experience.

“As more and more people opt to have their entertainment delivered via versatile mobile devices, there is a rising demand for more realistic audio playback,” said Richard Brown, Vice President of Marketing, VIA Technologies, Inc. “VIA is excited to work with DTS to develop a technology that will offer headphone users an improved and truly unique audio experience.”

“DTS Surround Sensation Ultra PC plus Head Tracker headphones technology delivers an incredible simulated effect from headphones alone, bringing the surround sound experience to mobile platforms around the world,” said David Tan, VP Product Management North American Licensing, Dts, Inc.. “Together with VIA, we are committed to delivering the ultimate entertainment experience to consumers.”

A video showing how DTS Surround Sensation Ultra PC plus Head Tracker headphones are used can be viewed here:www.youtube.com/watch?v=kKSGtv_Dc0E

About the VIA Vinyl VT1610 Audio Codec

The VIA Vinyl VT1610 Audio Codec is a highly integrated chip for USB audio solutions. It includes a USB 2.0 full speed interface, one stereo headphone output, and four microphone input channels (supporting analog or digital microphones). The VIA Vinyl VT1610 is supplied in an ultra thin package, allowing for very compact PCB design.

A powerful and cost-effective solution, the VIA Vinyl VT1610 is targeted at MIC Array, VoIP, Headphone, and USB Speaker applications. VIA provides the demo board and relevant technical support to assist customers to implement the codec in their product designs.

For further information on VIA Vinyl Audio codecs, please visit the VIA website at:
http://www.via.com.tw/en/products/audio

About DTS Surround Sensation Ultra PC with Head Tracker

DTS Surround Sensation Ultra PC with Head Tracker simulates a 5.1 channel audio experience using only stereo headphones. It does this by pairing external tracking information — that measures a listener’s head orientation and direction — with the audio track from their video and audio sources.

The real time interface with a minimum yaw update rate of 30FPS will re-adjust the position of the sound in relation to the direction the listener is facing within a 60 degree field (±30 degrees), moving the sound field as the listener’s head moves and creating the perception of a fixed sound stage.

About DTS

DTS, Inc. (NASDAQ: DTSI) is a digital technology company dedicated to delivering the ultimate entertainment experience. DTS decoders are in virtually every major brand of 5.1-channel surround processor, and there are hundreds of millions of DTS-licensed consumer electronics products available worldwide. A pioneer in multi-channel audio, DTS technology is in home theatre, car audio, PC and game console products, as well as DVD-Video, Blu-ray Disc and Surround Music software. Founded in 1993, DTS’ corporate headquarters are located in Agoura Hills, California with its licensing operations headquartered in Limerick, Ireland. DTS also has offices in Northern California, Washington, Canada, China, France, Hong Kong, Japan, South Korea, Taiwan and the United Kingdom. For further information, please visit www.dts.com. DTS is a registered trademark of DTS, Inc.

About VIA Technologies, Inc.

VIA Technologies, Inc is the foremost fabless supplier of power efficient x86 processor platforms that are driving system innovation in the PC, client, ultra mobile and embedded markets. Combining energy-saving processors with digital media chipsets and advanced connectivity, multimedia and networking silicon enables a broad spectrum of computing and communication platforms, including its widely acclaimed ultra compact mainboards. Headquartered in Taipei, Taiwan, VIA’s global network links the high tech centers of the US, Europe and Asia, and its customer base includes the world’s top OEMs and system integrators. www.via.com.tw

VIA Technologies, Inc.