VIA Powers the RED Box: Cloud-Based Marketing Content Delivery

Satellite Music Australia provides customized multimedia marketing channels

Taipei, Taiwan, 11 August 2009 – VIA Technologies, Inc, a leading innovator of power efficient x86 processor platforms, today announced the adoption of its VIA EPIA EX Mini-ITX board in Satellite Music Australia’s RED Box, an innovative multimedia device that broadcasts audio and visual marketing to businesses through a simple broadband connection.

Taking advantage of the multimedia-savvy VIA EPIA EX Mini-ITX board, the Rich Entertainment Device (RED) Box from Satellite Music Australia (SMA) is a ground-breaking embedded product that offers retailers, hospitality and commercial sector businesses a premium audio and video marketing service, delivering a uniquely personalized audio and video experience that includes point-of-purchase media, in-house advertising and video entertainment. Up to thirty music channels and three video channels can be streamed to businesses through a broadband connection to the compact 295mm x 230mm RED Box device.

“Satellite Music Australia’s RED box is an excellent example of how VIA is helping to facilitate a growing number of innovative embedded products that help shape the way we do business and live our lives,” said Daniel Wu, Vice President of VIA Embedded, VIA Technologies, Inc. “The VIA EPIA EX board has a high-end feature set that has been designed from the ground up to for quality multimedia delivery”.

“SMA prides itself on delivering a very robust, reliable and dynamic service. Our RED Box is the engine for us in delivery this service. It provides a unique and reliable platform for our clientele,” said Jonathan Champion, General Manager – Group Business.

About the VIA EPIA EX Mini-ITX board

The VIA EPIA EX Mini-ITX board boasts leading-edge multimedia and peripheral support, as well as a complete consumer I/O array, powered by a choice of 1.5GHz or fanless 1.0GHz VIA C7® processor. The VIA EPIA EX Mini-ITX board features the VIA CX700M2 system media processor, boasting an extended array of high-end video and audio technologies for the ultimate digital media experience.

The VIA EPIA EX Mini-ITX board provides on-board I/O for both fiber and coaxial audio connectors, including RCA ports for true compatibility with audio equipment in a commercial environment. Flexible on-board I/O includes HDTV resolution TV-out, and S-Video, composite & component RCA connectors.

For more information about the VIA EPIA EX-Series Mini-ITX board, please visit:
http://www.via.com.tw/en/products/embedded/ProductDetail.jsp?productLine=1&id=450&tabs=1

About the SMA Red Box

The RED (Rich Entertainment Device) Box is a small 295 x 230mm finished product that delivers music and Vision (video) entertainment through a broadband connection. There are 20 different music channels, and three different video channels to choose from. Everything plays directly from SMA into the RED Box that emits the highest quality sound and video. Each music and video channel can be personally customized with in-house advertisements.

To learn more about the innovative RED Box from Satellite Music Australia, please go to: http://www.sma.net.au/

About Satellite Music Australia

Satellite Music Australia (SMA) has the largest digital music database in the southern hemisphere and approved music label agreements with APRA, AMCOS and PPCA. Equipped with the music database is the THX pm3 studio in Australia since 2001. SMA studios produce music and video for audio marketing that is delivered directly to retailers, hospitality and commercial establishments.

About VIA Technologies, Inc.

VIA Technologies, Inc is the foremost fabless supplier of power efficient x86 processor platforms that are driving system innovation in the PC, client, ultra mobile and embedded markets. Combining energy-saving processors with digital media chipsets and advanced connectivity, multimedia and networking silicon enables a broad spectrum of computing and communication platforms, including its widely acclaimed ultra compact mainboards. Headquartered in Taipei, Taiwan, VIA’s global network links the high tech centers of the US, Europe and Asia, and its customer base includes the world’s top OEMs and system integrators. www.via.com.tw

VIA Technologies, Inc.