VIA Nano Platform Proves that “Small is Beautiful in HD” during CES

Optimizing the power and efficiency of the VIA Nano platform, VIA takes a ‘no compromise’ entertainment experience to Las Vegas in 2010

Taipei, Taiwan, 7 January 2010 – VIA Technologies, Inc, a leading innovator of power efficient x86 processor platforms, today announced its participation at the annual Lunch@Piero’s press event, to be held during CES in Las Vegas on January 7th and 8th. Attendees will be able to gain first hand experience of a host of new technologies and PC designs that usher in a decade where HD entertainment meets ruthlessly compact design and true mobility.

Recently announced VIA Nano 3000 Series processors will be shown in tandem with the latest digital media chipset, the VIA VN1000 – a pairing that combines industry leading DirectX 10.1 graphics performance and a fully programmable HD and Blu-ray capable video engine with the fastest and most power-efficient VIA Nano processor ever.

“VIA is quickly beating a path towards the digitally sophisticated and visually enhanced future that lies ahead,” said Richard Brown, Vice President of International Marketing, VIA Technologies, Inc. “Visitors to Piero’s will appreciate how the latest VIA Nano processor platforms are enabling new standards in visually stunning entertainment.”

Attendees at the Lunch@Piero’s event will be able to witness an incredibly compact Pico-ITX form factor board re-writing the rule book on HD video playback, with the incredibly compact Pico-ITX-based VIA AMOS-3001 fanless embedded PC offering the embedded industry the very latest multimedia and digital video technologies.

VIA will showcase high profile products from Samsung and Lenovo illustrating continued momentum in the top tier thin and light netbook market, along with the latest version of the famous OLPC laptop, now based on the power-efficient VIA C7 processor. VIA subsidiary company, VIA Labs, will also demo first-to-market SuperSpeed USB 3.0 controller technologies with blisteringly fast transfer rates of up to 5Gbps.

More information on the Lunch@Piero’s event can be found on the VIA website at:
http://www.via.com.tw/en/company/events/ces2010/index.jsp

About Lunch@Piero’s

For the past 23 years, Lunch@ events organized by Pat Meier Associates have brought innovative technology companies and typically more than 300 reporters and industry pundits together for a fine productive working lunch, resulting in print and broadcast coverage that has reached around the world.

For more information please go to www.lunchat.com

About VIA Technologies, Inc.

VIA Technologies, Inc is the foremost fabless supplier of power efficient x86 processor platforms that are driving system innovation in the PC, client, ultra mobile and embedded markets. Combining energy-saving processors with digital media chipsets and advanced connectivity, multimedia and networking silicon enables a broad spectrum of computing and communication platforms, including its widely acclaimed ultra compact mainboards. Headquartered in Taipei, Taiwan, VIA’s global network links the high tech centers of the US, Europe and Asia, and its customer base includes the world’s top OEMs and system integrators. www.via.com.tw

VIA Technologies, Inc.