VIA Technology Forum 2005 to Focus on ‘Enabling Digital Brilliance’

Sixth annual VIA Technology Forum taking place in June in Taipei and Beijing to define the key elements of the digital lifestyle transition

Taipei, Taiwan, 8 April 2005 – VIA Technologies, Inc, a leading innovator and developer of silicon chip technologies and PC platform solutions, today announced that the sixth annual VIA Technology Forum will take place in Taipei from Wednesday 1st June to Friday 3rd June and in Beijing on Tuesday 7th June 2005, with the theme of ‘Enabling Digital Brilliance’.

The proliferation of digital convenience increasingly demands tailor-made innovation in both horizontal and vertical markets, requiring a new paradigm in system design and innovation. VTF2005 aims to provide direction and strategic insights on these market trends and showcase how platform innovation leads to exciting designs for the future, looking beyond the desire for the digital lifestyle to the development of practical implementations that will enable it.

“VIA is encouraging the IT industry to move from the concept of the digital lifestyle to real products to enhance the user’s technology experience,” said Richard Brown, Vice President of Marketing, VIA Technologies, Inc. “Digital brilliance is the driving force behind the digital lifestyle, and VTF will see VIA and our key partners highlight the enabling technologies and platforms that will breathe new life into the development of computing and personal electronics.”

Building on the success of the past five years, VTF2005 is again designed in the form of an open forum, bringing together senior VIA executives, high level representatives of VIA’s industry partners and experts from various industries. This year VTF extends its program to comprise a three-day event in Taipei and a one-day event in Beijing, delivering a compelling program of keynote addresses, and presentations in three technology track seminars:

Mobile Platforms
Analyzing the ever-expanding role of mobile computing as notebooks require increasing functionality, while incorporating the latest advances in multi-media performance, compact design and ultra low power consumption.

High Definition Computing Platforms
The PC platform is undergoing significant changes on all fronts, generating challenges and opportunities; this track brings together industry leaders to explore the future of fundamental building blocks such as processors, memory, storage, and motherboards, and the effect of change for the industry and computing platform.

Emerging Market Innovation
Exploring the nature of multiple emerging markets – from the exciting new applications growing up around embedded platforms to the unique difficulties facing developing nations in bridging the digital divide – and analyzing the innovative strategies and technologies required to meet the challenges of these diverse contemporary markets.

Both events will also include a technology exhibition in the form of an on-site trade show, running alongside the seminar forums, providing industry partners with the opportunity to display and demonstrate their latest products, technologies and services.

By again hosting VTF Taipei during the week of Computex, with VTF Beijing on the following Tuesday, VIA will enables overseas partners, sponsors, customers and media to maximize their visit to Computex Taipei 2005.

About the VIA Technology Forum 2004
VIA President and CEO Wenchi Chen opened VTF Taipei in June 2004 to a high quality audience of over 750 participants from the extensive PC industry in Taiwan and over 100 accredited international press and analysts, and introduced a high profile agenda of keynote speakers from TSMC, AMD, Digeo, Infineon and Phoenix. The following week, VTF Beijing attracted over 450 regional representatives of China’s dynamic IT industry and senior government officials and presented keynote speakers from Hynix, Maxtor and Wyse Technology.

The VTF2004 Technology Tracks followed the Forum theme of “Digital Brilliance” and demonstrated how the fusion of advanced technologies and intelligent design leads to the development of exciting new products and applications for fast-emerging markets. Prominent representatives from AMD, Agilent, Creative Labs, Cypress, Elpida, IBM, Inphi, Jon Peddie Research, Kentron, Microsoft, Mellanox, Voodoo PC and Wyse Technology shared their views and expert knowledge on the market.

VTF2004 was sponsored by more than 32 key industry players, of which 72% were return sponsors from the previous year and 63% supported VTF in three consecutive years, emphasizing the strategic significance that the VIA Technology Forum has established within the regional and global PC industry.

VIA Technologies, Inc.