Plans to boost growth of the Thin Client market and introduce new line of energy efficient VIA pc-1 Mainboards through establishment of a nation wide distribution & service network
New Delhi , 7, February, 2007 – Taiwan based VIA Technologies, Inc, a leading innovator and developer of silicon chip technologies and Personal Computer platform solutions, today announced the establishment of its new regional office in Bangalore charged with further expanding the company’s presence in India and other countries within the South Asian Association for Regional Cooperation (SAARC).
“India is the fastest growing economy after China and with its world class software industry is emerging as leading power in the global IT industry,” commented Richard Brown, Vice President of Corporate Marketing, VIA Technologies, Inc. “The establishment of our regional marketing and innovation hub in Bangalore is a clear indication of our long-term commitment to this highly important market.”
With its low power, small footprint VIA C7 processor, VIA is already the world’s number one supplier of x86 CPUs for the rapidly growing Thin Client (centrally managed computers) market and through the new regional office plans to strengthen ties with leading Indian and MNC Thin Client makers such as HCL, VXL, HP, Neoware, Wyse, and Giga-Byte, to further boost the development of the market.
“Thin Clients represent an exciting opportunity for VIA in India, and we expect the market to reach 1.25 million units by the end of 2010.” commented Sanjay Peer, Director, Channel Sales, India and SAARC. “With our proven technology leadership and strong relationships with leading global and local Thin Client vendors our domestic market share already exceeds 60%, and Thin Clients based around our processor platforms have helped banks, insurance companies, and other financial and educational institutes reduce costs on their basic IT infrastructure while increasing the productivity of the users.”
In addition to the Thin Client market, the new VIA regional office will also focus on increasing penetration of the PC space through the introduction of a new line of VIA pc-1 Mainboards that will be made available throughout India through local distribution partners backed up by a national service network.
“We are seeing an increasing demand for VIA pc-1 motherboards from customers throughout India looking for highly robust, energy efficient PCs that can run in even the toughest rural environments,” commented Peer. “Our goal is to offer consistent product availability and world-class after-sales support to our local customers through association with partners such as Accell Frontline. We are in the advanced stage of negotiations with various Indian, SAARC and Middle East markets for local distribution tie-ups for mainboards. The same would be announced in coming weeks.”
In addition to Thin Clients and VIA pc-1 Mainboards, the VIA Regional Office will also work on developing business in other emerging verticals such as Set Top Boxes, Broadband Access and Digital Entertainment devices, and Medical Diagnostic, POS (Point of Sales), and Video Surveillance solutions.
“We are seeing exciting new innovations that marry India’s world class software expertise with our processor platforms,” commented Peer. “The opening of the VIA regional office will enable us to work much more closely with our local partners in vertical markets in the future.
Following the establishment of the regional office in Bangalore, VIA plans to build a presence in six major metros across India within the next six months. “This should help us to get even closer to our partners and customers across the country,” concluded Peer.
About VIA Technologies, Inc.
VIA Technologies, Inc. (TSE 2388) is the foremost fabless supplier of market-leading core logic chipsets, low power x86 processors, advanced connectivity, multimedia, networking and storage silicon, and complete platform solutions that are driving system innovation in the PC and embedded markets. Headquartered in Taipei, Taiwan, VIA’s global network links the high tech centers of the US, Europe and Asia, and its customer base includes the world’s top OEMs, motherboard vendors and system integrators. www.viatech.com