VIA Rings in the New Year at Taipei 101 with VIA AirTalk

VIA Happy Taipei City 2014 App brings the party to the people at TVBS New Year’s Eve extravaganza

Taipei, Taiwan, 30 December, 2013 – VIA Technologies, Inc, today announced that VIA will unveil VIA AirTalk at the 2014 Happy Taipei City hosted by TVBS at the foot of Taipei 101. Three quarters of a million people are expected to be on hand with a further three and a half million from around the island watching the program on TV.

The New Year’s Eve celebration includes a stellar list of Taiwan’s top recording artists including S.H.E., David Tao, and Rainie Yang, as well as Japanese super idol Masaharu Fukuyama. By installing the VIA Happy Taipei City App on a smartphone or tablet, people in the crowd will be able to receive real-time content broadcast by VIA AirTalk including song lyrics to sing along with the performers, a New Year’s countdown clock, and a special feature which will transform their smartphones into flashing glow sticks to add more color to the festivities.

“VIA is excited to join everyone in welcoming the New Year at the 2014 Happy Taipei City celebration,” said Epan Wu, Assistant Vice-President, VIA Embedded. “VIA AirTalk provides a shining example of how technology can bring people closer together and add to the fun and festivities.”

About VIA AirTalk

VIA AirTalk comprises a suite of wireless communication technologies including VIA audio, Bluetooth and WiFi broadcasting technologies, designed to enhance engagement between content broadcasters and mobile devices. VIA AirTalk enables the creation of location specific flash-casting networks to transmit relevant information to users, providing exciting opportunities for new kinds of crowd interaction and participation in a host of environments.

Download the App

The VIA Happy Taipei City 2014 App is available for both Android and Apple devices.

To download from the Google Play store for Android devices, please click here:

To download for iPhone or iPad devices, please click here:

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About VIA Technologies, Inc.

VIA Technologies, Inc is the foremost fabless supplier of power efficient x86 processor platforms that are driving system innovation in the PC, client, ultra mobile and embedded markets. Combining energy-saving processors with digital media chipsets and advanced connectivity, multimedia and networking silicon enables a broad spectrum of computing and communication platforms, including its widely acclaimed ultra compact mainboards. Headquartered in Taipei, Taiwan, VIA’s global network links the high tech centers of the US, Europe and Asia, and its customer base includes the world’s top OEMs and system integrators.

VIA Technologies, Inc.