VIA Collaborates with Breeze Center to Unveil Smart Shopping Mall of the Future

Blends convenience of online shopping with traditional brick and mortar environment to create immersive shopping experience

Taipei, Taiwan, October 22, 2014 – VIA Technologies, Inc. a leading solution provider of digital signage and video walls, today announced its collaboration with Breeze Center, opening on October 24th in Taipei’s XinYi fashion district, in creating the smart shopping mall of the future.

As a first step, VIA has installed a rich mix of high-impact VIA digital signage and video walls together with VIA MagicView™ content management software to enable the convenient delivery of content at the right time, in the right location, to maximize engagement with shoppers.

To further enhance the smart shopping experience, VIA AirTalk BLE technology will be integrated throughout the mall to facilitate the delivery of tailored messages directly to shoppers’ smartphones through the Breeze center app. This will create a personal concierge-like service which will allow for location specific information to be relayed, such as top selling products, store information, wayfinding, and special promotions, focusing shoppers’ attention on unique opportunities as they stroll through the mall.

“VIA has been building up strong experience in digital signage design and deployment through our growing portfolio of successful installations,” said Epan Wu, Head of the VIA Embedded Platform Division, VIA Technologies, Inc. “With VIA AirTalk wireless technology set to be integrated with the Breeze Center mobile app, the convenience of online shopping will be seamlessly integrated into the traditional brick and mortar environment, creating an unprecedented interactive shopping experience for customers.”

VIA Video Wall and Digital Signage Solutions

From digital signage and menu boards to large scale video and architectural video walls, VIA provides a wide range of solutions to enhance immersive experiences. Combined with VIA MagicView™ content management software, the user-friendly interface makes layout design and scheduling much easier, allowing users to focus on content creation.

To see more successful cases and information about VIA video walls and digital signage, please visit:

About VIA AirTalk

VIA AirTalk comprises a suite of wireless broadcasting technologies including sonic sensing, Bluetooth LE, Wi-Fi, and 3G, which enables the creation of location-specific networks in restaurants, stores, museums and galleries, transportation hubs, and other spaces that deliver tailored information to a user’s mobile device, opening up exciting new opportunities to liven up experiences with new kinds of interaction and participation.

To learn more about VIA AirTalk, please visit:

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About VIA Technologies, Inc.

VIA Technologies, Inc. is the foremost fabless supplier of power efficient x86 processor platforms that are driving system innovation in the PC, client, ultra mobile and embedded markets. Combining energy-saving processors with digital media chipsets and advanced connectivity, multimedia and networking silicon enables a broad spectrum of computing and communication platforms, including its widely acclaimed ultra compact mainboards. Headquartered in Taipei, Taiwan, VIA’s global network links the high tech centers of the US, Europe and Asia, and its customer base includes the world’s top OEMs and system integrators.

VIA Technologies, Inc.