VIA and Migu Announce Strategic Cooperation Agreement to Enable Personalized Consumer Experiences for China Retail Market


Smart VIP Customer Kiosk combines VIA Edge AI Facial Recognition Systems with Migu Cloud and Data Services

Mobile World Congress Shanghai, June 29, 2018 – VIA Technologies, Inc. and Migu Co., Ltd today announced a strategic cooperation agreement focused on enabling Smart VIP Customer Experiences for the China retail market that that combine Migu Cloud and Big Data services with VIA Edge AI Facial Recognition systems. Migu is a subsidiary of China Mobile focusing on digital content broadcasting, including music, videos, reading, games, and comic books.

At Mobile World Congress Shanghai, the two companies are demonstrating their new in-store Smart VIP Customer Kiosk at the Migu booth located in Hall N5 Stand N5.ICA09 of the Shanghai New International Expo Centre (SNIEC). Powered by the VIA Edge AI Smart Facial Recognition System and a high-resolution camera, the kiosk has a whitelist feature that can automatically identify a VIP customer within a range of around 1.5m, deliver a personalized greeting, and offer targeted product promotions and discounts.

With its gender/age recognition and emotion detection features and people streaming analysis platform that can be integrated into the Migu Cloud, the kiosk also enables retailers to enhance customer engagement and boost efficiency by tracking in-store footfall, monitoring people’s responses to displays and promotions, and inviting shoppers to join VIP loyalty programs.

“We are very excited to be teaming up with Migu to deliver introduce the Smart VIP Customer Kiosk into China’s burgeoning retail market,” commented Richard Brown, Vice-President of International Marketing, VIA Technologies, Inc. “By combining the advanced facial recognition capabilities of VIA Edge AI systems with the high-speed always-on connectivity and massive compute power of Migu Cloud and Big Data services, we are providing retailers with a powerful edge over their competitors that will enable a myriad of innovative new applications and services.”

VIA Edge AI Smart Facial Recognition System

The VIA Edge AI Smart Facial Recognition System enables retailers to deliver smart personalized in-store experiences for consumers through innovative customer engagement and loyalty applications and services such as VIP programs.

The system combines the leading-edge video, graphics, and compute capabilities of the Qualcomm® Snapdragon™ 820 quad-core processor with a wealth of camera and display integration, I/O enablement, and wireless connectivity options to provide a flexible and scalable path for building consumer engagement system applications. The Facial Recognition Software features include gender/age recognition, emotion detection, safety control integration, and a people stream analysis platform, and can be customized to meet specific application requirements.

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About Migu

Migu was established by China Mobile as a specialized subsidiary targeting the Internet space focusing on digital content broadcasting for smart phones, including music, videos, reading, games and comic.

The company was officially established in 2015 and has over 700 employees as well as more than 300 partner companies in its ecosystem. It is China Mobile’s only operating entity for digital content business segments and is diversifying its activities in order to become the leading provider of integrated digital broadcasting services.

About VIA Technologies, Inc.

VIA Technologies, Inc is a global leader in the development of highly-integrated embedded platform and system solutions for AI, IoT, computer vision, autonomous vehicle, healthcare, and smart city applications. Headquartered in Taipei, Taiwan, VIA’s global network links the high-tech centers of the US, Europe and Asia. Its customer base includes the many world’s leading hi-tech, telecommunications, consumer electronics industry brand names.

VIA Technologies, Inc.