We continue our New Year 2020 video series with a chat with one of VIA’s most important people in Europe, Tiziano Albani, our European Sales and Business Development Manager. The interview offers an interesting glimpse into our direction as a company, with particular focus on European markets, and the particular characteristics and direction of each country in the region.
When asked about the current direction of VIA, Tiziano reveals how he is excited to see the company refocus on the automotive market, or more specifically the automotive ‘aftermarket’. For him the key word is ‘Safety’, echoing the fact that we have recently begun bringing to market a variety of in-vehicle safety solutions, and although we are working on solutions for several automotive sectors, the end goal is the same – improving the safety of drivers and other road users.
When it comes to the specific forces that are reshaping the in-vehicle safety landscape, Tiziano mentions how insurance companies are providing plenty of impetus. Having an advanced dash cam with cameras pointed inside the vehicle as well as the road, provides invaluable evidence when it comes to road accidents and subsequent insurance claims. In Europe, this is clearly a motivating factor for dash cam adoption.
Europe has a long and proud tradition in the automotive market, but today’s EU member states are taking the path to in-vehicle technology at their own pace. It’s interesting to hear Tiziano note that (former EU member) the UK, and Spain seem to be ahead of most other countries in terms of adoption, with both countries expected to introduce further legislation that may result in a further boost in adoption numbers. There are also differences when it comes to data protection, and the implementation of GDPR legislation for example – a significant issue where in-vehicle video recording is concerned.
It’s fair to say that Tiziano has plenty of optimism for the future of VIA, specifically in 2020. The momentum of change in the automotive industry means that we will shortly find that the humble automobile has become the most advanced piece of technology we own. Tiziano feels that VIA is well placed to play a leading role in the transition to the next generation of tech-enabled vehicles.
Be sure to watch the video above and catch an interesting interview with a key team member of our European office.
Finally, don’t forget you can also catch other videos in this series by checking out this playlist on the VIA YouTube channel.